Growing up with an artist mom and green builder dad in Northern California, I was taught that no dream was too crazy to come true.
As a kid, when I saw my first model twirling around in a mascara commercial, I decided that modeling was my dream. And even though I was told I was too short, I made that dream come true.
Over the next 17 years, I worked with some of the world's best makeup artists. The more I learned about the toxic chemicals in most cosmetics, the more I wondered: did beauty have to be bad for us? Couldn't makeup combine high performance with healthy ingredients? No way, I was told; professional-level performance and a luxe feel require chemicals. In other words, luxury requires not having a conscience.
I couldn't accept that. I wanted cosmetics that embodied luxury and conscience -- cosmetics that were sexy and fun, high quality and organic, effective and good for Mother Earth. Conventional wisdom said "dream on."
So I started dreaming. And when I was introduced to Argan Oil by a woman I met in the South of France -- she was 70, and looked 40 -- and when I saw what pure, organic Argan Oil did for my skin and hair, I knew I'd found the liquid gold that could help me realize my dream.
Beauty: It's a Force of Nature
When I started modeling, my mom told me something that I try to model for my own daughters. A woman's true beauty, the kind that's real and ageless, comes from happiness and fulfillment, health and confidence. In 2007 I started Josie Maran Cosmetics, with 100% Pure Argan Oil as my signature ingredient.
Our cosmetics feel deliciously indulgent and luxurious, like a treat you give yourself. And the results are the biggest treat of all—subtle or dramatic, they're often downright transforming. How do we do it? The natural way. Our radical concept is to use a powerhouse of plant-based oils and extracts—including Argan Oil, our star ingredient—to condition, purify, and nourish as they enhance your gorgeousness.
Argan oil is loaded with vitamin E and essential fatty acids. It has amazing healing, conditioning and repairing properties, benefiting your skin, hair, nails, feet, even your baby’s bottom. Every day, no matter what, I use it from head to toe: on my face, on my hair, on my cuticles, dry heels and elbows, even split ends—you name it.
Big Heart, Small Footprint
When it comes to inhabiting the earth, I believe in walking softly and carrying a big lipstick. So JMC favors fair trade practices, sustainably harvested ingredients, and eco-friendly packaging.
Today, JMC is a global brand with the motto, "Luxury With a Conscience." We use pure, Fair Trade Argan Oil, grown and harvested responsibly by co-ops of Moroccan women who earn a living wage. We partner with earth-loving, women-empowering organizations, use eco-friendly packaging, and we never stop striving to improve our products and our impact on the world.
Here's to looking good, feeling good, and doing good. And remember: if anyone tells you to "dream on," take their advice and start dreaming.